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As I await the new Apple Tablet announcement and the shininess of it all, I am anticipating the potential new uses for this device. My clues came from Steve Jobs’ apparent comment of wanting it to be more than something you read in the bathroom. This is what I have come up with so far, but you likely have more imaginative ideas.

  1. Digital photo frame
  2. Puzzle games e.g. crosswords, crypto quotes
  3. E-book reader – connected to iTunes
  4. Presentation screen – for keynote presentations
  5. Music videos to accompany music – attached to iTunes
  6. Read the rest of this entry »

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There is now a small camera that fits over your ear and takes photos when you are happy and angry.

http://www.psfk.com/2008/06/camera-feeds-on-emotions.html

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There are people on Twitter who want to find out what you had for lunch, especially food trend watchers, but it is also a place to get some “tweet cred”. It is a good medium to find out what your followers want to know about and to contribute in a valuable way. As trends people who want to be ahead of the curve…it can be a little isolating at times. We have to be ahead of the masses…we are always thinking about what they want next or what we want them to want next. Twitter can tap into the collective brain of those who are also checking into the future.

“The medium is the massage.” Marshall McLuhan

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http://socialight.com/

Twitter asks what you are doing….Socialight suggests what you could be doing.

I like this product and discovered it unfortunately after my NYC trip. I was in NYC a month ago and wanted to know what the best places were, so I am asking people at the trends conference and art show that I was attending. It is basically research of one or two. With Socialight, I could have been informed on my mobile device of all the Socialight subscriber’s favourite things in the neighbourhoods I was walking through. As you check out the recommendations, you can give it an onsite thumbs up or thumbs down so future Socialights can benefit.

I am not one of those people who meticulously plans their trips. I am a writer and photographer at heart and I like to wander in a new city and just observe. As a marketer, I watch for patterns of what is going on, what’s in style, what had changed since the last time I was here. I document my trip in photos and when I return home, I write about it and pass on ideas to clients. Socialight would be a great companion for my pursuits.

Socialight has not expanded into Canada yet, but they are working on it. I think it will be  popular in Toronto…has similar dynamics as NYC. I am already letting my clients know about it, have set up an account and am listing my favourite places.

Way to go Socialight…you’ve got my attention.

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I read the article in New York Times magazine on an anthropologist’s research on cell phone use in remote corners of the world…check out what he has dug up.

http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&ref=magazine&oref=slogin

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As I research the digital world more, the more I realize that Marshall McLuhan predicted it over 40 years ago.

The actual McLuhan quote: “The next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual’s encyclopedic function and flip into a private line to speedily tailored data of a saleable kind (Marshall McLuhan 1962).” – emphasis ours]

http://www.utoronto.ca/mcluhan/marshal.htm

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